Based in Portugal, raised next to the Atlantic. A background in Communication Sciences and a Master's in Design taught me to treat brands not just as aesthetics, but as tools for preserving and extending meaning.

In practice, that thinking is commercial. At NOVAMEDIA I deliver brand, advertising, and web work across a multi-client portfolio — most visibly American Tourister, where I handle the brand's Portuguese presence end to end: brand strategy, creative direction, campaign production at scale, retail and social. Localization is my recurring problem: how a global brand enters a place without flattening it, and how a place reshapes a brand without shrinking it. I run an AI-augmented pipeline through all of it — concept, image, video, copy, front-end — owning curation and consistency throughout.